How Visa helped Chime
Since establishing trust was a critical element for Chime’s approach to banking, they needed a way to build it from the customer’s first interaction.
In working with Visa’s research team, Chime saw firsthand how important Visa’s brand premium was to consumers in the U.S. When offered a choice, consumers picked Visa twice as often as the competition.1 Chime’s people-first approach meant ensuring flexibility for members with how and where they spend their money. With Visa’s wide acceptance, Chime knew this partnership could protect this standard.