If you’re a young person in Brazil and you want a credit card, you’re probably going to run into an issue: if you have no banking history or a low-credit score, a financial institution isn’t going to offer you a credit card.
The founders of Trigg saw this as an opportunity. There were a lot of people, with jobs, who needed the convenience of a credit card, but weren’t being served by traditional banks and lenders.
When we grant credit to someone, in fact, we are not just giving them money and trusting them. What we are doing is connecting them to their dreams, to their accomplishments, connecting them to their family, to their friends. So, this emotional connection is what we work on and that’s where the entire team is always innovating to make these connections happen.
—Juliana Almeida, Head of Marketing | UX and Customer Success at Trigg
Trigg faced a unique challenge in bringing their innovative financial product to consumers in Brazil. In many areas of the country, cash is the priority. In order to really appeal to a new audience, Trigg needed a partner that was committed to helping them breakthrough in the market and deliver something truly different. That’s where Visa was able to help.
Trigg worked with Visa to launch their credit product. Customers can apply in the app and even use the digital credit card while they wait for the arrival of the physical card. Plus, the card also offered cash back – a unique offering for the market.
The combination of Trigg’s technology and Visa’s brand has created a fruitful and wildly successful partnership. And since 2017, Visa and Trigg have traveled and worked together on events, partnerships, and sponsorships.
Visa ends up helping a lot because they bring us some things that even improve what we have today and they bring innovative things for us to do in-house. So, working with Visa is like having an extra set of hands.
—Daisy Saito, Marketing Specialist, Trigg
After 3 years in business, Trigg was acquired by Omni in February 2020.1
Trigg has reached more than 2.5 million credit cards requested.1
Employees in the Trigg family.1
Visa’s ongoing consulting helps Trigg identify opportunities in the marketplace, inform product development efforts, and drive digital customer acquisition and more sustainable growth.
Trigg utilizes Visa Risk manager (VRM) and Visa Advanced Authorization (VAA) to optimize their fraud loss prevention efforts and maximize profitability.
Working with Visa is truly a 360-degree experience. They can help with everything. So whether it’s help on operations or marketing campaign strategies, we can count on their expertise and insights.
— Juliana Almeida, Head of Marketing | UX and Customer Success at Trigg
